- Created by
MANND - Directed and narrated by
Francesco Carrozzini, an Italian-born fashion photographer. - Produced by
Connect4Climate – World Bank Group & Paul G. Allen’s Vulcan Productions, with the support of Alcantara, a certified Carbon Neutral company - VR interaction design
Molamil (Manyone) - 3D sound design
AWE
Environment & Sustainability
X-Ray Fashion VR
X-Ray Fashion is a cinematic VR documentary that tells the darker story of garment production within the fast-fashion industry. As an audience, you are invited on a journey to see and feel every aspect of the fashion supply chain, from the glamorous catwalk shows in New York to the inside of a sweatshop in India, standing eye-to-eye with the workers who makes our clothes.
The experience is a combination of interactive CGI environments, functioning as transitions, and various live-action 360-degree scenes. These are implemented within a physical installation where the audience walks through the different stages of fast fashion, feeling physical effects throughout, such as changing terrain, wind, heat and water. With physical effects applied, the goal is to put the audiences in the shoes of the supply chain, to help them experience a deep state of presence within the piece and take its message to heart. This VR experience is an eye-opener, a conversation starter and the beginning of a changed consumer mindset.
X-Ray Fashion premiered at the Venice Film Festival 2018, and has since toured all over the world, being exhibited at various fashion conferences in the U.S. and Europe, at a UN environmental conference in Kenya and for a month in Doha at Qatar Museums. Over 3,000 people have experienced this VR installation over the past two years. The project has been nominated for a Webby Award, a Golden Loon at the Venice Film Festival, and it won the European Culture Prize in Denmark. Maria Herholdt Engermann (CEO of MANND) has also held a TEDx talk about the project.
X-Ray Fashion has been such an adventure for us. It was created a month and a half before the Venice Film Festival 2018, and it would not have been possible without the amazing team and the Unity Technology.
